Pure people managers have no future

"Pure people managers have no future."

That was the recent take from Brian Chesky, CEO of Airbnb, and I understand where he's coming from. AI is changing the value prop of management.

If your entire role is attending status meetings, overseeing budgets, and 1:1s, then yeah… you're probably in a vulnerable position.

As a people leader myself, I do think managers need to evolve in roles where we:

  • - Understand the tools our teams are using

    • - Move faster with new tools (and yes this includes AI, if it's not your cup of tea you're already in trouble)

      • - Contribute strategically, not just administratively

        But I also think the conversation around "eliminating middle management" is missing something important:

        What happens when a project goes off track? Who prioritizes conflicting priorities across teams? Who handles performance issues, burnout, conflict, or the human side of work when things get messy?

        Now here's another reality: being a great engineer or designer does not make someone a great manager.

        Management is its own skill set:

        • - Communication

          • - Coaching

            • - Decision-making

              • - EQ (!!)

                • - Navigating ambiguity

                  • - Juggling a whole lot of competing priorities

                    Call me slow but this took me years to learn. A lot of high performers / senior professionals don't actually want to spend their days handling difficult conversations, career development, team dynamics, and budgets. It's just not their jam or in their DNA. I don't blame them.

                    AI will absolutely reshape management. But I don't think the future is "no managers."

                    So yes, Chesky is right. I think the future is fewer passive managers and more high-agency leaders who can combine execution, strategy, and people leadership all at once. The question is how many of us can actually do all that.

JF
Jean-François Côté
Sr. Manager, My TELUS App · TELUS
Senior Digital Leader based in Montreal with 18+ years at TELUS, leading product development, digital transformation, and AI-powered mobile platforms.