Your favourite apps are about to change

Your favourite apps are about to change. And I'm not talking some tweaks and cleaner information architecture or some new widgets. I'm talking change completely from how you're using them today.

What's the first thing that comes to mind if I say Bumble or Tinder? Probably "Swiping". It's become synonymous with the apps itself. Well maybe not for much longer.

Tinder just dropped an AI tool called Chemistry in Australia and NZ to help with "dating fatigue". With the user's authorization the app accesses their pictures, assesses their interests, personality and provides match recommendations. Bumble announced something similar except they want to completely phase out swiping and replace it with AI matching.

Think of it like Spotify's music recommendations except for dating. Apps are slowly (or maybe not so slowly) becoming less about navigation and more about orchestration. In other words, the next gen of apps will act on our behalf instead of waiting for us to click or search (or in Tinder's case, swipe). I mean every app has an AI-bot now and that's a step toward this.

So next Christmas, when your aunts and uncles are gathered around and ask how you met your new better half, it may not be a simple story of "we both swiped right" anymore but "AI thought we were right for each other."

JF
Jean-François Côté
Sr. Manager, My TELUS App · TELUS
Senior Digital Leader based in Montreal with 18+ years at TELUS, leading product development, digital transformation, and AI-powered mobile platforms.